Setup Your Feeds for Dynamic Remarketing Campaigns
Tuesday, 20 January 2015
In this brief video by AdWords Google shows you how to setup up your feeds and update dynamic remarketing campaigns.
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How Many Video Ads are Actually Seen?
Saturday, 09 May 2015
A new currency in video advertising is the viewable impression—something that’s top of mind for advertisers and publishers. So what affects whether an ad is viewable? According to Active View research from Google, DoubleClick, and YouTube, things like player size and position determine viewability. In this research Google found that only 54% of all…
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