Measurement and attribution are critical for optimization efforts. If you cannot measure or attribute valuable actions then you are shooting in the dark. Go beyond just last-click attribution and see what channels assist conversions. Think of them as your John...
Introduction to the TV Attribution Website & Search performance reports from the Google Analytics 360 Suite. Learn how to use the reports to find and explore macro and micro insights into your TV data. Filter and drill into drivers and draggers of your TV spot...
Learn how to correctly format your TV Spot Files for successful upload to TV Attribution from the Google Analytics 360 Suite. Learn the exact formats TV Attribution accepts, common pitfalls, and tips on creating files.
Learn how to interpret this report to better understand which of your TV spots were accepted by TV Attribution. If there is not a 100% upload match, explore the reports to see where things dropped off and troubleshoot accordingly.
Learn how to understand the visual outputs and draw out insights from your TV spot performance. Understand how to change metrics and dimensions within the bubble chart, and how to interpret the corresponding color legend and data table.
Do users actually buy the things they want on mobile, or do they just use their devices to research before making a purchase? Join us to discuss how today’s customers are really interacting with mobile advertising and see how to show your clients its true...
