Measurement and attribution are critical for optimization efforts. If you cannot measure or attribute valuable actions then you are shooting in the dark. Go beyond just last-click attribution and see what channels assist conversions. Think of them as your John Stockton. Beyond measurement and attribution you have to provide great user experience which is becoming…

Introduction to the TV Attribution Website & Search performance reports from the Google Analytics 360 Suite. Learn how to use the reports to find and explore macro and micro insights into your TV data. Filter and drill into drivers and draggers of your TV spot performance, based on the metrics and KPIs you care about.