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Mobile First for the Micro-Moments that Matter

Mobile First for the Micro-Moments that Matter

If you hadn’t heard yet the Google Performance Summit was yesterday led by Sridhar Ramaswamy, Senior Vice President, Ads and Commerce. The arrival of mobile has led to a change in behavior where consumers have micro-moments of desires to know, learn and find out...
Display Advertising Best Practices in AdWords

Display Advertising Best Practices in AdWords

Google has released their guide to getting the most out of your display advertising. It covers: Setting up campaigns for success Reaching the right audience at the right moment Choosing the best message and bids for the right moment Optimizing to get more Find the...
Certification Refresher: Display Advertising

Certification Refresher: Display Advertising

Would you like to reach 90% of all Internet users worldwide on a network that includes more than 2 million publisher sites, like nytimes.com and weather.com? Would you like to reach 90% of all Internet users worldwide on a network that includes more than 2 million...
Step 2: Reach more customers with AdWords

Step 2: Reach more customers with AdWords

With AdWords, you can use different targeting methods to reach potential customers right when they’re searching for your products or services. These different ways to target your ads can help make sure you’re putting your advertising dollars towards...
Simplifying Display Campaign Creation 

Simplifying Display Campaign Creation 

Creating display campaigns just got easier. Clothing retailers may look to attract website sales, pizzerias want customers to call in orders, and soft drink brands want consumers to be aware of their beverages. That’s why we built a simpler way to create Display...