Most consumers are unsure of what brand they want to buy when they begin shopping and this holds true in fashion too. To help people discover brands Google has launched “Shop the Look.” Let’s say you’re looking for a new outfit to wear to a wedding. If you...
For the iconic lifestyle retailer Williams-Sonoma Inc., its catalog was the cornerstone of its marketing efforts. But, given the shift to mobile, William-Sonoma’s Chief Marketing Officer, Felix Carbullido, and his team had to rethink how they tell its story....
Consumers care about how all of their devices work together to make their lives simpler and better. To help shoppers in these research moments, Best Buy’s Chief Marketing Officer, Greg Revelle, and his team used mobile to scale information across channels and...
Swarovski saw an opportunity to connect with consumers in their everyday moments, when they were searching for the right accessory. Here’s how Swarovski’s Marketing team developed rich mobile content to help shoppers discover and explore.
Drea and Liliana walk us through some Apps add-ons that have a positive impact on improving work productivity. Add-ons are third-party apps that expand the capabilities of Docs, Sheets or Forms, and create extra features in these Apps’ user interface. By installing...
Expanded text ads give you more space for your ad text and are designed for optimal performance on mobile devices so you can reach potential customers when they’re on the go. We’ll tell you how they work and give you some helpful tips to make the most of this...
