Smart Bidding in DoubleClick Search is built on Google’s deep expertise in machine learning and automation. Smart Bidding factors in millions of signals to determine the optimal bid, and it continually refines models of your conversion performance at different bid...
“In this video, we’ll cover keyword best practices when it comes to local campaigns – specifically, how to ensure your ads are showing up for all the local searches happening around your business locations. We’ll cover: – Using phrase and...
Find out how to use negative keywords to make sure that your ad doesn’t show when someone searches for terms that might be similar to your keywords, but aren’t related to the product or services you offer.
Find out how to use exact match keywords so your ads will be able to show only when someone searches for your exact keyword, without any other terms in the search.
Find out how using phrase match keywords can help make sure that your ad only shows when someone’s search includes the keyword as you’ve entered it in AdWords.
