Do users actually buy the things they want on mobile, or do they just use their devices to research before making a purchase? Join us to discuss how today’s customers are really interacting with mobile advertising and see how to show your clients its true impact.

A data layer includes all of the information that you want to pass to Google Tag Manager. Information like events or variables can be passed to GTM via the data layer, and triggers can be set up based on the values of variables or based on the specific events. Sometimes you may run into the…