Ana Rocha and John Senyard, Export Consultants in the Americas, will discuss the opportunities in mobile first-markets and share insights and best practices on how to best engage with mobile first users.
For the iconic lifestyle retailer Williams-Sonoma Inc., its catalog was the cornerstone of its marketing efforts. But, given the shift to mobile, William-Sonoma’s Chief Marketing Officer, Felix Carbullido, and his team had to rethink how they tell its story....
Swarovski saw an opportunity to connect with consumers in their everyday moments, when they were searching for the right accessory. Here’s how Swarovski’s Marketing team developed rich mobile content to help shoppers discover and explore.
The importance of being there for consumers when they need you. Source: Micro-Moments: How Consumers Rely on Mobile to Meet Their Needs – Think with Google
If you hadn’t heard yet the Google Performance Summit was yesterday led by Sridhar Ramaswamy, Senior Vice President, Ads and Commerce. The arrival of mobile has led to a change in behavior where consumers have micro-moments of desires to know, learn and find out...
