Improving your campaigns in AdWords is the goal of optimization. Now AdWords allows for easier ways to test changes to your campaign with drafts and experimenting features. Drafts are where you setup your changes and when ready you turn them on as experiments. You can...
Smart analysis and reporting in AdWords highlights what matters to you and your bottom line. An important first step toward successful analysis is knowing what success looks like for you. In this video, we’ll cover two things: 1) Defining clear and consistent success...
Here’s how to quickly enable cross-device conversions for automated bidding in your AdWords account under Tools>Conversions: Under Settings, make sure the Conversion bid metric is set to “Conversions” instead of “Converted clicks.” As a reminder, cross-device...
Once your Google Shopping campaign is up and running, you’re ready to think about how to optimize your ads to get the best return on investment (ROI). In this video, we’ll go over optimization fundamentals including driving traffic to your site and optimizing that...
Learn what’s appealing to your customers based on the performance of your extensions. Learn about two reports you can review to optimize your ad extensions.
In the second of a two part series, the team will show you how to optimise your video campaigns, and review the many targeting groups available with video advertising!
