Expanded text ads give you more space for your ad text and are designed for optimal performance on mobile devices so you can reach potential customers when they’re on the go. We’ll tell you how they work and give you some helpful tips to make the most of this...
In another video in this series we talked about the fundamentals of great ad writing. Those fundamentals will need to be adapted to mobile users. The mindset of mobile searchers is different: they may be on the go, less patient, more task-driven or in different places...
A great ad today may not always be a great ad tomorrow. It’s a good idea to test your ads and continue to optimize them. Check out the full guide here. Useful checklist here.
Creating great text ads can have big rewards for you in AdWords. Better relevance and click-through (CTR) lead to higher quality ads, which in turn can lead to better positions, lower CPCs, or both. That leads directly to the bottom line: better returns for your ad...
