Introduction to the TV Attribution Website & Search performance reports from the Google Analytics 360 Suite. Learn how to use the reports to find and explore macro and micro insights into your TV data. Filter and drill into drivers and draggers of your TV spot...
Learn how to correctly format your TV Spot Files for successful upload to TV Attribution from the Google Analytics 360 Suite. Learn the exact formats TV Attribution accepts, common pitfalls, and tips on creating files.
Learn how to interpret this report to better understand which of your TV spots were accepted by TV Attribution. If there is not a 100% upload match, explore the reports to see where things dropped off and troubleshoot accordingly.
Learn how to understand the visual outputs and draw out insights from your TV spot performance. Understand how to change metrics and dimensions within the bubble chart, and how to interpret the corresponding color legend and data table.
In the US, YouTube reaches more 18-49 year-olds than any broadcast or cable TV network, and we do that on mobile alone. Learn how to reach and capture the attention of your audience with Mobile Video.
The Industry perspective on Mobile Video. What do we do to move forward in this mobile first advertising ecosystem? How can advertisers continue to push the lines of innovation?
