Check out this update to TrueView ads this gives brands a way to get response from viewers. TrueView for action makes your video ad more actionable by displaying a tailored call-to-action during and after your video. This call-to-action can be adapted to your specific...
Video topics covered from basic to advanced concepts, including how video ads on YouTube and the Google Display Network can help your clients meet their advertising goals. Also covered will be campaign creation and management, and performance measurement and...
In ‘Think with Innovators’, we ask some of marketing’s most original voices to explain how they stay ahead of the creative curve. This week, Stefan Bardega, Chief Digital Officer of Zenith, gives us an insight into how he found his way into the world of digital media,...
For the iconic lifestyle retailer Williams-Sonoma Inc., its catalog was the cornerstone of its marketing efforts. But, given the shift to mobile, William-Sonoma’s Chief Marketing Officer, Felix Carbullido, and his team had to rethink how they tell its story....
Consumers care about how all of their devices work together to make their lives simpler and better. To help shoppers in these research moments, Best Buy’s Chief Marketing Officer, Greg Revelle, and his team used mobile to scale information across channels and...
‘Think with Innovators’ is a new series of interviews with some of marketing’s most original thinkers. In the first of these conversations, we talk to Marco Bertozzi of Performics, about where he got his start in digital media, how he manages to stay agile and...
People visit YouTube every day to discover new content, which makes it a great place to reach users with your brand message. Join YouTube’s Head of Brand Product Strategy, Josh Rubel, as he explains TrueView video discovery ads while trying yoga for the very first...
