Guide to Using Google Tag Manager for Analytics

Rhett Lloyd
Apr 27, 2015
1 min

The Google Analytics team has updated the Analytics Help Center to provide step by step instructions on implementing Google Analytics with Google Tag Manager.

In this guide, you’ll learn:

  • When and why to use Google Tag Manager
  • Best practices for naming conventions and setup tips
  • When to choose the Data Layer or the Tag Manager UI
  • How to implement GA event tracking, custom dimensions & cross-domain tracking
  • How to setup AdWords, Doubleclick, and Dynamic Remarketing tags in GTM

 


Solutions Guide for Implementing Google Analytics via Google Tag Manager – Analytics Blog.

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