AdWords Mobile: Tracking & Reporting

An in-depth look at tracking conversions both within AdWords and Google Analytics. Understanding the concept of Estimated Total Conversions, how to access them in the interface, and how to use them in campaign optimizations. A walk-though of setting up calls as conversions in AdWords and cross-device reporting in Analytics.

https://www.youtube.com/watch?v=FkBQDhTftbc