Analyze AdWords Performance in Google Analytics

Google Analytics offers limitless insight, but we’ll talk about some highlights when it comes to AdWords analysis. In other videos we’ve covered what to do with GA metrics within AdWords. Now we’re covering what AdWords analyses to run within Google Analytics itself. What we’ll cover in this video:
(1) Auto-tag your ads
(2) Segment user behavior
(3) Use GA Secondary Dimensions on AdWords reports
(4) Use AdWords Secondary Dimensions in GA reports