Wednesday, 13 July 2016
With the proliferation of mobile devices, consumer behavior and the path to purchase have drastically changed. Measuring mobile, as a result, becomes a daunting task for marketers.
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Google Analytics has gone live with a new feature called Smart Goals. Smart Goals are based on shared anonymous data which is used to correlate to visits that convert. This is especially helpful for small businesses and those without the technical means to implement conversion tracking. From Google: How Smart Goals Work To generate Smart…
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