AdWords livestream 2015

Jerry Dischler, VP of Product Management, announces new mobile ad innovations in AdWords.

Some new things to come or are here:

• Automotive
  • image carousel and action choices in the ad
  • find a dealer features
• Shopping
  • expandable product carts
• Google Compare
  • support for local and regional banks to help compare finance quotes
  • mortgage ad rates and mortgage guide
• Apps
  • app promotion ads on GDN
  • search ads in Google Play Store
• Display Ads
  • auto-resizing of display ads to both website and devices
• Automated Bidding
  • updating target cpa to drive more performance
    • opportunities report for simulated bid performance
    • enhancing bid strategy dashboard and see status of bid strategy vs target cpa
• Reporting
  • better cross-device tracking of conversions
• Analytics Attribution
  • data driven attribution
    • use own conversion data to determine value of each keyword
  • select attribution model in AdWords conversions and conversions will be attributed to keywords