Analyze AdWords Performance in Google Analytics

By: Rhett Lloyd

Oct 19, 2015

1 min

Knowledge

Google Analytics offers limitless insight, but we’ll talk about some highlights when it comes to AdWords analysis. In other videos we’ve covered what to do with GA metrics within AdWords. Now we’re covering what AdWords analyses to run within Google Analytics itself. What we’ll cover in this video:
(1) Auto-tag your ads
(2) Segment user behavior
(3) Use GA Secondary Dimensions on AdWords reports
(4) Use AdWords Secondary Dimensions in GA reports

Analyze AdWords Performance in Google Analytics - Google Best Practices

Rhett Lloyd

Co-Founder & Head of Strategy

Rhett Lloyd is the accomplished owner of WebSuited, a highly regarded marketing solutions company based in Fort Pierce, Florida. With a strong background in digital marketing, Rhett and his team specialize in website development, search marketing, and more, helping businesses achieve growth and success