App Promotion and Re-Engagement with Google
An introduction to Google’s products for app promotion across Search, Display, and YouTube, including tips and tricks for attaining maximum scale at your target cost per install.
An introduction to Google’s products for app promotion across Search, Display, and YouTube, including tips and tricks for attaining maximum scale at your target cost per install.
Thursday, 05 November 2015
A huge overhaul was just implemented to bring together the segregated resources of the AdWords Community, Analytics Community and My Business Community. Now all three of these resources are at the same home at https://www.en.advertisercommunity.com/
Continue Reading...Wednesday, 25 May 2016
If you hadn’t heard yet the Google Performance Summit was yesterday led by Sridhar Ramaswamy, Senior Vice President, Ads and Commerce. The arrival of mobile has led to a change in behavior where consumers have micro-moments of desires to know, learn and find out what they want but also make corresponding purchases. Optimized for screen sizes…
Continue Reading...Friday, 20 March 2015
Some helpful tips for choosing the right keywords. Mary owns runs a large online shoe store that sells a variety of shoes. She created an AdWords campaign when she launched her new website. The campaign brought people to her site–but her sales haven’t increased as much as she hoped. Let’s see how Mary learned to use…
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