Automated Extensions for Google Shopping Ads

By: Rhett Lloyd

Aug 31, 2015

1 min

Knowledge

Google has announced some sweet new features that help differentiate your ad from the competition.

These new extensions are displayed alongside your shopping ads (PLAs) at no additional work or cost. They use existing information you’ve provided in your Merchant Center settings and data feed to automatically show free shipping and price drop information in a consistent and digestible way for shoppers.

Combining this with the other extensions available to PLAs is the best way to go.

Merchant promotions to share discounts and promo codes

Product ratings to display aggregated star ratings and link to customer reviews

Trusted Stores certification to show the world you’re trusted by Google as a great place to shop

Source: Inside AdWords: Introducing automated extension for shopping ads (PLAs)

Rhett Lloyd

Co-Founder & Head of Strategy

Rhett Lloyd is the accomplished owner of WebSuited, a highly regarded marketing solutions company based in Fort Pierce, Florida. With a strong background in digital marketing, Rhett and his team specialize in website development, search marketing, and more, helping businesses achieve growth and success

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