Best Practices for Driving Calls with Search Ads

For local businesses getting the sale comes down to more than just a website visit.

Now AdWords has introduced a call-only campaign to help drive more phone calls which is huge considering how consumers act in mobile search. According to Google:

In fact, 70% of mobile searchers call a business directly from search results.

Take a look at what this new format will look like.

In call-only campaigns advertisers can:

• Bid for phone calls
• Customize ads to get phone calls

Check out the Google Best Practices.

Inside AdWords: Best Practices for Driving Calls with AdWords.