Best Practices for Driving Calls with Search Ads
For local businesses getting the sale comes down to more than just a website visit.
Now AdWords has introduced a call-only campaign to help drive more phone calls which is huge considering how consumers act in mobile search. According to Google:
In fact, 70% of mobile searchers call a business directly from search results.
Take a look at what this new format will look like.
In call-only campaigns advertisers can:
- Bid for phone calls
- Customize ads to get phone calls
Check out the Google Best Practices.
Inside AdWords: Best Practices for Driving Calls with AdWords.