Increase Performance by Reaching the Right Audience with AdWords
Friday, 04 March 2016
Dive into layering first party data such as demographics, Remarketing List for Search Ads (RLSA), and Google Customer Match for reaching maximum campaign efficiency and ROI with your AdWords campaigns. Real Advertiser data samples and case studies will be reviewed showcasing techniques you may not be currently be using.
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Google Attribution 360: TV Attribution – Overview Report
Thursday, 13 July 2017
Learn the overall impact of your TV spots in driving visits and queries, broken out by traffic, device, and keywork buckets.
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Maximize Your Holiday Sales with these 5 Tips for Google Search
Thursday, 12 November 2015
Holiday sales are a big deal for many businesses and most retailers. Last years over $616 billion was spent on retail in November and December. Google and DoubleClick have assembled a holiday guide that provides 5 steps to a successful Holiday season. Prepare — Unify your data for insights and action, add more data to…
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