Building Local & Mobile into Your Online Retail Strategy
Gary Sun, Head of Vertical Marketing, discusses how to build local and mobile marketing into online sales.
Gary Sun, Head of Vertical Marketing, discusses how to build local and mobile marketing into online sales.
Thursday, 22 October 2015
Give a little and get a lot with Universal app campaigns—an easy way to promote your app to users across Google Search, Play, the Google Display Network, and YouTube. Automated creative generation, bidding, and targeting simplifies management while maximizing performance. People are searching for and ready to download your app.
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Data-driven attribution (DDA) uses Google technology to drive more conversions for your business at the same cost per conversion.
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Managing paid ad campaigns can be difficult, especially if you lack enough time. However, if you use the Performance Max Campaigns, you can get more accomplished in less time. Performance Max Campaigns use AI along with machine learning to bolster your advertising strategies. Plus, a more hands-off approach that gives you more time to delve…
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