Calculated Metrics in Analytics

By: Rhett Lloyd

Nov 25, 2015

1 min

Knowledge

Calculated metrics are created by you and computed from existing metrics in Google Analytics.

You can create them in the View settings of GA. Once entered you can view the metrics in custom reports or as widgets in a dashboard.

Calculated metrics are great for doing currency conversions or finding out the average revenue per user. Or compare the average revenue per new user and returning user.

Learn more about this new feature here.

Source: About calculated metrics [beta] – Analytics Help

Rhett Lloyd

Co-Founder & Head of Strategy

Rhett Lloyd is the accomplished owner of WebSuited, a highly regarded marketing solutions company based in Fort Pierce, Florida. With a strong background in digital marketing, Rhett and his team specialize in website development, search marketing, and more, helping businesses achieve growth and success

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