Granite and Marble Treasure Coast: Strengthening Digital Visibility for a Local Countertop Fabricator

WebSuited partnered with Granite and Marble Treasure Coast to improve their online visibility, strengthen search rankings, and ensure their digital presence matched the quality of their craftsmanship.

Category:

Web Design, Hosting

Date:

September 18, 2024

Location:

Fort Pierce, FL

Services Utilized

  • WordPress Development
  • Speed Optimization
  • Content Strategy

Features

  • Cutting-Edge Web Design
  • Mobile and Desktop Speed Optimization
  • High SEO Score
  • Comprehensive SEO Schemas
  • First-time Online Presence

Results

  • Professional Brand Image
  • Improved Pefromance
  • Service Visibility
  • Local Search Presence

About

Granite and Marble Treasure Coast specializes in custom stone fabrication and countertop installations for residential and commercial clients. From kitchen countertops and bathroom vanities to custom cabinetry and remodeling projects, the company provides homeowners with durable and beautiful stone surfaces designed to elevate their spaces.

Their services include:

• Granite countertops
• Quartz countertops
• Marble countertops
• Countertop fabrication and installation
• Kitchen cabinetry and remodeling services

With a growing demand for home improvement projects across Fort Pierce, Port St. Lucie, and the surrounding Treasure Coast communities, having strong visibility in local search results became essential to reaching homeowners actively planning renovation projects.

Problem

Before partnering with WebSuited, Granite and Marble Treasure Coast faced several challenges with their digital presence.

Their previous website lacked strong technical optimization and was not structured to target the high-value search terms homeowners use when researching countertop installation services.

Key challenges included:

• Limited visibility in Google search results for countertop services
• Low rankings for important local keywords
• Website performance that could be improved for both mobile and desktop users
• A digital presence that did not fully showcase the company’s craftsmanship and experience

With homeowners increasingly searching online for services such as “kitchen countertops Fort Pierce” or “countertop installers near me,” improving search rankings became a top priority.

WebSuited’s Solution

WebSuited implemented a strategy focused on strengthening technical website performance, optimizing search visibility, and targeting high-value local keywords related to countertop fabrication and installation.

Website Optimization

We improved the technical performance of the website to ensure it loads quickly and performs smoothly across both desktop and mobile devices. Faster websites improve both user experience and search engine rankings.

Search Engine Optimization

We structured the website and content to target the types of searches homeowners use when planning kitchen and bathroom renovations. This included optimizing pages for location-based search phrases and improving on-page SEO signals.

Mobile View

Tablet View

Desktop View

Results

Website Performance Improvements

Following optimization, the website achieved strong performance metrics that support better search visibility and improved user experience.

Mobile PageSpeed Results

Performance Score: 60
Accessibility: 67
Best Practices: 100
SEO: 100

Key metrics include:

• First Contentful Paint: 3.8 seconds
• Largest Contentful Paint: 7.0 seconds
• Total Blocking Time: 270 ms
• Cumulative Layout Shift: 0.084

These improvements ensure visitors can quickly access the information they need while also helping search engines properly evaluate the website.

Google Search Rankings

One of the most important indicators of SEO success is achieving Page 1 rankings for high-value local search terms. After implementing SEO improvements, Granite and Marble Treasure Coast achieved strong rankings for several important keywords.

Page 1 Google Rankings

Kitchen countertops Fort Pierce — Position #1
Countertop installers Fort Pierce — Position #3
Kitchen countertops Port St. Lucie — Position #7
Kitchen remodeling Fort Pierce — Position #9

Additional keywords now ranking on the first page include searches related to:

• countertop installers
• kitchen cabinets Fort Pierce
• cabinet installers Fort Pierce

These rankings help ensure that Granite and Marble Treasure Coast appears in front of homeowners actively searching for kitchen and countertop services in the area.

Keyword Ranking Growth

The rank tracking data shows continued improvement in search visibility across both desktop and mobile search results.

Highlights from the SEO campaign include:

1 keyword ranking in the #1 position
Multiple keywords ranking in the Top 5 results
Over 10 keywords ranking on Page 1 of Google

As the campaign continues to expand, additional keywords are steadily moving closer to Page 1 rankings, further increasing visibility across the Treasure Coast.

The Results

By improving website performance and implementing a focused SEO strategy, Granite and Marble Treasure Coast now has a stronger digital foundation designed to generate long-term visibility.

Key outcomes include:

• Strong Page 1 rankings for high-value countertop keywords
• Improved website speed and performance
• Increased visibility for Fort Pierce and Port St. Lucie searches
• A website that better showcases the company’s craftsmanship

With these improvements in place, Granite and Marble Treasure Coast is now positioned to attract more homeowners searching online for kitchen and countertop projects.

4

Top 5 Rankings

14

Page 1 Rankings

100

SEO Score on Desktop

100

SEO Score on Mobile

Words From Our Client

Icon-awesome-quote-left

“We have been doing business with Websuited for several years. I feel like it has given us a strong competitive stance in the market place having a professional handle our web traffic and Google presence. I have referred many friends and business’s their way and they haven’t ever disappointed us. Solid, reliable advice and direction in a complicated world.”

jeffdeans

Jeff Deans

General Manager,

St. Lucie Battery and Tire

Looking Forward

With their digital presence strengthened, Granite and Marble Treasure Coast is well positioned to continue expanding their reach across the Treasure Coast. Their optimized website and improved search rankings will help connect them with homeowners researching kitchen and remodeling projects for years to come.

WebSuited continues to support Granite and Marble Treasure Coast as their digital strategy evolves, ensuring their online presence grows alongside their business.

Discover How WebSuited Can Transform Your Online Presence

Inspired by Granite and Marble Treasure Coast’s digital success story? WebSuited specializes in catapulting businesses like yours into the digital forefront. Contact us to learn how we can tailor a strategy for your unique needs and goals.

How can we help you succeed?

Call us at 772-266-3226