Boys and Girls Club of St. Lucie County
Empowering youth, parents, and donors through an enhanced digital experience.
Category:
Website Redesign, Analytics, Custom Development
Date:
February 14th, 2024
Location:
St. Lucie County, FL
Link:
https://bgcofslc.org/Services Utilized
- Custom Web Design and Development
- Google Analytics 4 Implementation
- Google Looker Studio Reporting
- SEO and Local Optimization
- User Experience
Features
- Custom, User-Centric Design
- Enhanced User Experience
- Robust Website Stability
- Optimized for Engagement and Conversion
- Granular Tracking with GA4
- Detailed Digital Reporting
Results
- Sessions up by 21%
- Total users increased by 29%
- Views boosted by 25%
- New users rose by 27%
About
Previously hindered by a website prone to crashes and outdated content, Boys and Girls Club of St. Lucie County struggled to fully represent the impactful work they do for local youth online. Their mission to enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens demanded a digital platform that could keep pace with their dynamic and vital community role.
Problem
The organization faced significant challenges with their old website, including frequent downtime that affected the experience for parents, children, and donors alike. The outdated design failed to reflect the transformative work and opportunities available through the Boys and Girls Club, limiting their reach and effectiveness in serving the youth of St. Lucie County.
Solution
To address these challenges, we embarked on a comprehensive website redesign and development project, tailoring the digital experience to better showcase the Boys and Girls Club’s mission and impact. Our approach included:
- Custom Design and Development: Creating a vibrant, engaging online platform that resonates with children, parents, and donors.
- Detailed Digital Reporting: Utilizing Google Looker Studio for in-depth insights into website interactions.
- Granular Website Tracking: Implementing Google Analytics 4 for nuanced understanding of conversion actions across the site.
- Strengthened Online Presence: Through SEO and local optimization strategies, ensuring the Boys and Girls Club ranks prominently in searches relevant to their mission.
Mobile View
Tablet View
Desktop View
Results
The launch of the new website marked a significant turning point, with immediate improvements in user engagement and website stability. The Boys and Girls Club of St. Lucie County now boasts a digital presence that truly reflects the vitality and importance of their work, as evidenced by the notable increases in website sessions, users, views, and new visitors since the site went live. This digital transformation not only enhances the experience for current members and supporters but also extends the reach and visibility of the Club’s vital programs to potential new members and benefactors.
Empowering the Future:
With a state-of-the-art digital platform, the Boys and Girls Club of St. Lucie County is set to further its mission, offering an inclusive, engaging, and stable online environment that mirrors the exceptional opportunities they provide for youth development in the real world.
Results Since Site Launch
21%
Increase in Sessions
29%
Increase in Total Users
25%
Increase in Views
27%
Increase in New Users
Words From Our Client
“WebSuited did a phenomenal job on our website. We experienced incredible customer service from the very beginning from idea creation to execution. Their team kept everything streamlined, on track, and clear. With such a daunting task of creating a new website, they made the entire process easy and seamless. Would definitely recommend WebSuited to anyone or any business that is looking to take their digital presence to the next level.”
Marissa Gleockler
Vice President of Communications,
Boys and Girls Club of St. Lucie County
How can we help you succeed?
Call us at 772-266-3226
