Create Great Mobile Ads – Checklist
The Google team has put together their checklist adhering to best practices for mobile ads.
- Use mobile ad creatives and extensions to be mobile friendly
- Target mobile devices
- Measure the impact of mobile
- Make your mobile bids
- If you don’t have a mobile friendly site use call only ads
Get the entire checklist here.
Source: Create Effective Mobile Ads: Google Best Practices – AdWords Help