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Google has released their guide to getting the most out of your display advertising. It covers:
Find the guide here.
Source: Inside AdWords: Making the Most of Display Advertising – Google Best Practices
Thursday, 11 August 2016
For the iconic lifestyle retailer Williams-Sonoma Inc., its catalog was the cornerstone of its marketing efforts. But, given the shift to mobile, William-Sonoma’s Chief Marketing Officer, Felix Carbullido, and his team had to rethink how they tell its story. Here’s how YouTube and Google Shopping ads helped them reach consumers, driving them in-store and increasing…
Continue Reading...Wednesday, 19 August 2015
Mobile behavior is often different from what we’ve come to expect from desktop users. This video covers all the different ways that mobile users could convert and how to track them in AdWords.
Continue Reading...
Apr 08, 2016 
1 min 
