SEO vs PPC
Thursday, 09 March 2023
Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are two of the most popular marketing methods used on the internet. Each has its own advantages and issues, but they are both used by businesses large and small to draw in customers. SEO is optimizing the pages of a website, so they reach the highest position in…
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Moments Marketing
Thursday, 08 October 2015
Matt Lawson Director, Performance Ads Marketing, Google discusses reaching people in the moments that matter– micromoments.
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New Designs for Full-Screen In-App Ads
Monday, 31 August 2015
Google has announced they have updated the interstitial ads for app installs. In addition they are offering color match for clean looking ads consistent with the brand. Source: Inside AdWords: Beautiful New Designs for Full-Screen In-App Ads
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