How to Drive Store Sales With AdWords

“A customer’s interaction with you can start online and then finish in store. This video series will show you how to enhance and target your online ads to drive offline sales and how to optimize them for success. We’ll cover:
– How to set up your keywords to capture local searches
– How to enable location extensions for your ads
– How to reach customers near your location extensions
– How to measure the offline performance of your online ads
– And finally how to optimize your campaigns using those metrics