Linking your Google AdWords and Analytics accounts
Monday, 04 January 2016
Learn how to link Analytics to your AdWords account, giving you more insight into what happens after people land on your website. Linking Analytics gives you the ability to import Analytics goals and transactions as AdWords conversion actions, use Analytics remarketing lists in AdWords, and more.
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Winning with Search Audience
Tuesday, 17 May 2016
Search Audience Product Managers, Cedric Dupont and Brandon Ervin, and Performance Marketing Director, Nicolas Darveau-Garneau discuss Google search audience products, strategies, and best practices.
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New AdWords Features to Drive Sales and Installs with Video this Season
Tuesday, 17 November 2015
The AdWords team is dropping some new features as an early Christmas gift. Setting up a video campaign should be as simple as telling us what action you want consumers to take – and today we’re announcing a way to do that right at the start of the campaign creation process. Whether your end goal…
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