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Dunkin Donuts placed an emphasis on driving customers to their stores with mobile.
A consumer decides they want coffee, they search ‘coffee near me,’ and then they’re off. Mobile can put us in the hands of the consumer right at the point of decision.” —Scott Hudler, VP of Global Consumer Engagement for Dunkin’ Donuts
https://youtu.be/k7v5SrM6jkQ
Source: Dunkin’ Donuts Makes Coffee More Convenient with Mobile – Think with Google
Tuesday, 18 August 2015
Dynamic Search Ads (DSA) has been enhanced and retooled from the ground up. In addition to crawling and indexing your website, DSA now organizes your website content into recommended categories for targeting your ads. Recommended categories are customized to your products and services, and include samples of the queries you’ll be targeting, the text ads…
Continue Reading...Tuesday, 11 July 2023
Search engine optimization (SEO) is crucial for businesses aiming to reach a broader audience. However, targeting specific regions through localized SEO can provide even more impactful results. In this blog post, we’ll explore the world of local SEO, including tactics, industry-specific considerations, and real-life case studies that highlight the power of localized optimization. Understanding Local…
Continue Reading...Monday, 31 August 2015
Google has announced some sweet new features that help differentiate your ad from the competition. These new extensions are displayed alongside your shopping ads (PLAs) at no additional work or cost. They use existing information you’ve provided in your Merchant Center settings and data feed to automatically show free shipping and price drop information in…
Continue Reading...
Nov 23, 2015 
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