Evolving the view: the new TrueView

https://www.youtube.com/watch?v=9h_oqFSXmXI

The new definition will include when a user engages with an ad in addition to watching the first 30 seconds or the entire thing. TrueView has always been about choice and control; now by optimizing your campaigns for views, and also for other engagements and actions you most value, TrueView helps drive demand and unlock the downstream actions – ultimately providing you with better marketing effectiveness and precision.