Get your website to click with customers
Jun 03, 2015 
1 min 
Give people what they want.
Customers come to your website with a simple goal: to find what they’re looking for. And if they don’t find it, they’ll look elsewhere. Get more sales or leads by putting relevant information front-and-center.
Visit the All Pages report in the Behavior section of your Analytics account to find out what content clicks most with your customers. You’ll see:
| • | Which of your website pages are most popular |
| • | Where people spend the most or least time on your site |
| • | Which pages users leave your site from (i.e. have a high ‘bounce’ or ‘exit-rate’) |
Test for success.
Improve the performance of important pages on your site by using Experiments. Try out two different versions of a page to see which one drives more sales or leads–for example, if you want to get more leads through your sales team, test a version with the ‘Contact Us’ button featured more prominently.
