How Google Analytics Helps Fight Cancer

By: Rhett Lloyd

Nov 20, 2015

1 min

Knowledge

The American Cancer Society has adapted to provide info on cancer detection, treatments, donations and for volunteers in a digital world. They needed to get more from their digital platforms.

They turned to Google Analytics and were able to leverage their digital presence for more donations.

To achieve these goals, they analyzed the website user segments and created personas to represent them. Then, they used segmentation and custom metrics to score each group based on how it was behaving on the website.

To learn how the American Cancer Society and Search Discovery worked together to implement a process to understand, optimize and monitor the overall health of the site for each user segment,download the detailed case study. And if you want to help saving lives, donate today.

Source: Cancer.org donations rise 5.4% with help from Google Analytics – Analytics Blog

Rhett Lloyd

Co-Founder & Head of Strategy

Rhett Lloyd is the accomplished owner of WebSuited, a highly regarded marketing solutions company based in Fort Pierce, Florida. With a strong background in digital marketing, Rhett and his team specialize in website development, search marketing, and more, helping businesses achieve growth and success

Related Blogs

Think with Innovators: James Harris, Global Chief Digital Officer, Carat

Friday, 14 October 2016

How to change and create keyword match types in AdWords

Wednesday, 15 June 2016

This video will show you how to change your keywords match type in order to get the best use out of your AdWords budget.

Best Pratice: Know Which Extensions Can Showcase Customer Satisfaction

Friday, 05 June 2015

We’ll cover some ad extensions that will help show off the positive things others are saying about you. Learn best practices for how to set up and qualify for review extensions, seller ratings, and consumer ratings.