How Google Analytics Helps Fight Cancer

The American Cancer Society has adapted to provide info on cancer detection, treatments, donations and for volunteers in a digital world. They needed to get more from their digital platforms.

They turned to Google Analytics and were able to leverage their digital presence for more donations.

To achieve these goals, they analyzed the website user segments and created personas to represent them. Then, they used segmentation and custom metrics to score each group based on how it was behaving on the website.

To learn how the American Cancer Society and Search Discovery worked together to implement a process to understand, optimize and monitor the overall health of the site for each user segment,download the detailed case study. And if you want to help saving lives, donate today. 

Source: Cancer.org donations rise 5.4% with help from Google Analytics – Analytics Blog