Google Hotel Bookings Just Got Better and More Rewarding

Rhett Lloyd
Sep 28, 2015
2 mins

Google Hotel Booking just got easier for hotels and for travelers. Now the hotel booking feature will be built into Google search across smartphones, tablets and desktop devices.

From the Adwords blog:

Making it easier for more hotels to generate qualified leads from Google 
Earlier this year we started testing the Google Hotel Ads Commission Program with a small set of independent hotels. With this program, these hotels are charged on the industry-standard commission basis rather than cost-per-click, making it easier for smaller, independent hotels to use Google Hotel Ads. Today, we’re announcing that more hotels can participate in this program now that we’ve partnered with leading hotel technology solutions providers.

Seekda, one of the participating hotel technology solutions providers, helps us offer hotels a risk-free way to reach a massive audience efficiently. “Google Hotel Ads allows hotels to be there when a traveler is ready to book, and pay only when a booking is made or consumed,” says Klaus Niederacher, General Manager and COO at Seekda. “This new commission model gives smaller chains and independent hotels the option to participate in the highly effective Google Hotel Ads, without having to manage CPC bids and budgets.”

So far, the program has proven to be successful at driving bookings for hoteliers. According to Scott Koehler, Senior Vice President, Product & Operations of TravelClick: “Since March, hotels enrolled in TravelClick’s Demand Services program have seen, on average, a 56 percent year-over-year increase in revenue driven by Google Hotel Ads. The evolution from a pay-per-click to commission model has increased hotel revenue.”


The program is now more accessible and available throughout the US.

With Book on Google, Google facilitates the booking payment transaction. The hotel partner owns the guest relationship, including sending the confirmation email, answering post-booking questions, and handling changes to the reservation or cancellations.

Given the successes that our hotel clients have experienced with Google Hotel Ads, we look forward to offering additional Hotel Ads features to our hotel clients globally, including Book on Google,” said Scott Koehler, Senior Vice President, Product & Operations of TravelClick.

Book on Google is available to all Hotel Ads partners and works for users in the U.S.

Pacifica Suites (Sabre BoG mobile) 2.

Read more here.

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