How to A/B Test with Google Tag Manager
Thursday, 13 October 2016
A/B Testing can be done with Google Tag Manager. Why? Because Testing suites like VWO or Optimizely can get very expensive, very fast. In this video you are going to learn how to build an A/B Test right into GTM and send the data to Google Analytics.
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How to Improve the Performance of Your Call Ads (VIDEO)
Tuesday, 22 September 2015
To get the most out of AdWords, it’s important to use all of the performance data that’s available to you to optimize the impact of your ads. This short video will help you understand the types of conversions your campaigns and keywords are driving, how to bid according to the value that calls deliver for…
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Step 16b: Track phone calls from your ads
Wednesday, 24 February 2016
Learn how to use conversion tracking in AdWords to see how effectively your ads with call extensions lead to phone calls. You’ve completed the AdWords tutorial from Google. Way to go!
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