Thursday, 17 December 2015
Remarketing on the Google Display Network helps you re-engage past site visitors with personalized ads even after they’ve left your site. Learn how to set up effective tags, remarketing lists, bids & ad formats and remarketing campaign settings.
Continue Reading...Friday, 08 January 2016
Attribution helps marketers understand how channels and campaigns work together to drive results, rather than just looking at the last click. But in an increasingly cross-channel and cross-device world, navigating through the attribution can be difficult. In this Hangout on Air, we’ll cover both strategies and tools from Google you can use to understand the…
Continue Reading...Tuesday, 29 September 2015
Align creative across channels. If a friend was always chummy on the phone, but cold in person, wouldn’t you be confused? Don’t let a choppy brand presentation put off interested consumers who experience TV ads, search online, and visit your sites and apps. Use consistency between your online and offline presence for a clear message. …
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