Create DSA Targeting Groups Based on User Behavior
Thursday, 04 February 2016
You can use Dynamic Search Ads to reach customers without needing to maintain a keyword list. Your targeting is instead based on your site. There are some straightforward steps to follow to create the best possible targeting groups for your DSA campaigns.
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Best Practices Guide to Getting Phone Calls from Ads
Friday, 14 August 2015
For many businesses the phone calls are the one of the most favored ways for converting potential customers. Determine if calls are your most valuable goal Setup your call ads for success Measure the calls you receive Optimize your performance Here are some ways you can improve your marketing performance to increase the amount of…
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How Trust and Accuracy Affect Your Local Ranking
Monday, 20 June 2016
Great video on what affects local rank and how to start improving it. You have to build trust by being consistent and accurate. Watch here if embed fails. Source: Why Listing Accuracy is Important – Whiteboard Friday – Moz
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