GTM Events vs. Google Analytics Events – What’s the difference?

By: Rhett Lloyd

Nov 21, 2016

1 min

Knowledge

What is the difference between Google Analytics Events and GTM Events (also called dataLayer events)? In this video we are going to discover where the differences and similarities lie and how you can use them correctly in your tag deployment.

GTM Events vs. Google Analytics Events - What's the difference?

Rhett Lloyd

Co-Founder & Head of Strategy

Rhett Lloyd is the accomplished owner of WebSuited, a highly regarded marketing solutions company based in Fort Pierce, Florida. With a strong background in digital marketing, Rhett and his team specialize in website development, search marketing, and more, helping businesses achieve growth and success

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