Mobile First for the Micro-Moments that Matter
Wednesday, 25 May 2016
If you hadn’t heard yet the Google Performance Summit was yesterday led by Sridhar Ramaswamy, Senior Vice President, Ads and Commerce. The arrival of mobile has led to a change in behavior where consumers have micro-moments of desires to know, learn and find out what they want but also make corresponding purchases. Optimized for screen sizes…
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Starter Guide to Google Shopping
Friday, 01 May 2015
The Google team covers some of the basics for Google Shopping campaigns including optimizing a Shopping campaign with Product Groups, choosing your bidding strategy, and Shopping best practices.
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