Introducing Academy for Ads
Learn more with the new Academy for Ads.
Learn more with the new Academy for Ads.
Wednesday, 15 March 2017
A data layer includes all of the information that you want to pass to Google Tag Manager. Information like events or variables can be passed to GTM via the data layer, and triggers can be set up based on the values of variables or based on the specific events. Sometimes you may run into the…
Continue Reading...Friday, 21 October 2016
For years customers and businesses have been connected from Google search to phone call. Now Google is announcing a feature that gives customers the option to send a text message to the advertiser. From G: In the coming weeks, we’re introducing click-to-message ads to bring the efficiency and effectiveness of messaging to search ads. By…
Continue Reading...Monday, 26 October 2015
Once your Google Shopping campaign is up and running, you’re ready to think about how to optimize your ads to get the best return on investment (ROI). In this video, we’ll go over optimization fundamentals including driving traffic to your site and optimizing that traffic to maximize your profits and ROI.
Continue Reading...