Kickstart Holiday Shopping Season
Oct 25, 2018 
1 min 
Kick start your customers’ holiday shopping season by marketing your business. We discuss how to get in front of your customers and showcase what you offer using Google My Business, Google Ads, and more.
Here are some key takeaways:
30% of people finish their holiday shopping before Thanksgiving.
Your goals should be SMART- Specific, Measurable, Attainable, Realistic and Timebound.
Did you know that 20% of all store traffic in December happens in the 6 days after Christmas? Typically this traffic consists of people redeeming gift cards or returning items.
Google My Business allows you to stand out with posts. For many service businesses this is better than posting to Facebook. You can show off events, promotions or products or just regular old post updates.
Show off some love from your fans with smalthanks.withgoogle.com. You can get a free marketing kit sent to you with posters, images, window decals and more to highlight customer reviews. You can also get a digital kit for social media posts.
The Google team discusses Smart Campaigns in detail however when doing A/B tests for clients we saw better performance in managed campaigns but the Smart Campaigns are easy to setup and get running.
