The Magic of Online-to-Store Measurement

By: Rhett Lloyd

May 27, 2016

1 min

Knowledge

What you can do by adding a user id tracking on your website c combined with tracking in-store behavior is amazing.

Using Google Analytics for Online-to-offline Shopping Behavior Insights

Petit Bateau uploaded personally non-identifiable in-store data into Google Analytics and discovered that digital played a significant role in driving in-store purchases:

44% of in-store buyers had visited the site within the seven days before making their purchases,

9% of in-store buyers had visited the site on the same day as their purchase in the physical shop.

Source: Analytics Blog: Case Study in Online-to-Store Measurement: Petit Bateau & Google Analytics

Rhett Lloyd

Co-Founder & Head of Strategy

Rhett Lloyd is the accomplished owner of WebSuited, a highly regarded marketing solutions company based in Fort Pierce, Florida. With a strong background in digital marketing, Rhett and his team specialize in website development, search marketing, and more, helping businesses achieve growth and success

Related Blogs

Cross Device Management for Multi-Screen World

Thursday, 02 June 2016

Great advice for setting up and attributing cross-device conversions.

How to Build High-Value Customer Lists

Friday, 25 August 2017

You can use your data from AdWords and Analytics to build out great audience lists for targeting. Check it out. orts with similar results.

New AdWords Features Include Demographic Targeting for Search

Wednesday, 28 September 2016

Google announce two new sweet features at SMX East. The first of which is demographics for search ads. Here you can use bid adjustments or even exclude ages or genders altogether. This will help advertisers further target search ads to their most valuable customers. “DFSA was clearly a product we wanted to implement on our…