The Magic of Online-to-Store Measurement

By: Rhett Lloyd

May 27, 2016

1 min

Knowledge

What you can do by adding a user id tracking on your website c combined with tracking in-store behavior is amazing.

Using Google Analytics for Online-to-offline Shopping Behavior Insights

Petit Bateau uploaded personally non-identifiable in-store data into Google Analytics and discovered that digital played a significant role in driving in-store purchases:

44% of in-store buyers had visited the site within the seven days before making their purchases,

9% of in-store buyers had visited the site on the same day as their purchase in the physical shop.

Source: Analytics Blog: Case Study in Online-to-Store Measurement: Petit Bateau & Google Analytics

Rhett Lloyd

Co-Founder & Head of Strategy

Rhett Lloyd is the accomplished owner of WebSuited, a highly regarded marketing solutions company based in Fort Pierce, Florida. With a strong background in digital marketing, Rhett and his team specialize in website development, search marketing, and more, helping businesses achieve growth and success

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