“Measuring and tracking the full impact of your AdWords campaigns is important to help maximize return on investment. This video will cover how to start measuring the offline value that’s driven by your online ads. First, we’ll lay out a formula to help you get started
Then, we’ll work our way through each input of the formula to figure out or approximate its value.
Tuesday, 07 June 2016
Can you be found when consumers want to buy? Source: Make Sure Consumers Can Find You in Their I-Want-to-Go Moments – Think with Google
Continue Reading...Thursday, 14 January 2016
Automated bidding on the Google Display Network can help deliver smarter bids while saving you time. Learn best practices for setting up and optimizing your display automated bids. Discover how one online retailer, Wayfair, decreased cost-per-acquisition by 75% with programmatic bidding on the Google Display Network.
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Feb 25, 2016 
1 min 
