Best Practices: Google Display Network – Automated Bidding
Thursday, 14 January 2016
Automated bidding on the Google Display Network can help deliver smarter bids while saving you time. Learn best practices for setting up and optimizing your display automated bids. Discover how one online retailer, Wayfair, decreased cost-per-acquisition by 75% with programmatic bidding on the Google Display Network.
Continue Reading...
Frame Your Analyses Around What Success Looks Like for You – Google Best Practices
Tuesday, 17 November 2015
Smart analysis and reporting in AdWords highlights what matters to you and your bottom line. An important first step toward successful analysis is knowing what success looks like for you. In this video, we’ll cover two things: 1) Defining clear and consistent success metrics 2) Focusing on insights that lead to changes that affect your…
Continue Reading...