New Ad Format for TrueView

Rhett Lloyd
Sep 16, 2016
1 min

Check out this update to TrueView ads this gives brands a way to get response from viewers.

TrueView for action makes your video ad more actionable by displaying a tailored call-to-action during and after your video. This call-to-action can be adapted to your specific use case, like “Get a quote,” “Book now” or “Sign up.” Since this is an easy add-on to your video, you can drive performance on top of all the benefits of showing your video to an engaged audience. This is especially advantageous for brands that offer products or services with high consideration, like financial services, automotive, or travel. TrueView for action can help you move your customers along the path to purchase by encouraging actions like scheduling an appointment or requesting more information.

Source: Inside AdWords: Google delivers new app and video ad innovations for the mobile-first world

Related Blogs

The Android AdWords App

Wednesday, 15 July 2015

Google has released an android app for AdWords. It’s a great way to monitor campaigns on the go and to edit budgets. There is limited editing ability after that but it still provides a nice basic overview of your accounts.

Continue Reading...

Create Great Mobile Ads – Checklist

Friday, 08 April 2016

The Google team has put together their checklist adhering to best practices for mobile ads. Use mobile ad creatives and extensions to be mobile friendly Target mobile devices Measure the impact of mobile Make your mobile bids If you don’t have a mobile friendly site use call only ads Get the entire checklist here. Source:…

Continue Reading...

Get Your Business Suited for Success