Nissan UK Drives Store Visits with AdWords 

The average car shopper today makes just two dealership visits in their search for the perfect ride. That’s because today’s car shoppers turn to mobile to research models, find deals, and get real-time advice before visiting a dealership. Nissan UK saw this as an opportunity, and transformed its measurement strategy to drive its business forward. Using store visits, the auto brand can see which search keywords and campaigns are actually driving people into its dealerships.