Optimizing AdWords with Analytics Goals and Audiences

Oct 19, 2015
1 min

Analytics gives you more insight than is offered within AdWords by itself. You can use GA with AdWords in a lot of ways, but for this video we’ll cover three things in particular:
(1) Import goals as AdWords conversions
(2) Create custom remarketing audiences in GA
(3) Use Smart Lists for automatically generated audiences

Optimizing AdWords with Analytics Goals and Audiences - Google Best Practices

Rhett Lloyd

Co-Founder & Head of Strategy

Rhett Lloyd is the accomplished owner of WebSuited, a highly regarded marketing solutions company based in Fort Pierce, Florida. With a strong background in digital marketing, Rhett and his team specialize in website development, search marketing, and more, helping businesses achieve growth and success

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