Quick Tip: New Optimize and AdWords Integration

Rhett Lloyd
Jun 11, 2017
1 min

Google has recently integrated AdWords and their Optimize product.

The new integration between Optimize and AdWords makes it easier than ever to take the next step: to improve and personalize the landing pages those ads lead to. The integration gives marketers a fast way to create and test custom landing pages based on the keyword, ad group, or campaign associated with an ad – with no need to deal with destination URLs or messy query parameters.

It’s worth it. 90% of organizations that invest in personalized consumer experiences agree that they contribute significantly to more business profitability.

AdWords is also integrating with Surveys.

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