Quick Tip: New Optimize and AdWords Integration
Jun 11, 2017 
1 min 
Google has recently integrated AdWords and their Optimize product.
The new integration between Optimize and AdWords makes it easier than ever to take the next step: to improve and personalize the landing pages those ads lead to. The integration gives marketers a fast way to create and test custom landing pages based on the keyword, ad group, or campaign associated with an ad – with no need to deal with destination URLs or messy query parameters.
It’s worth it. 90% of organizations that invest in personalized consumer experiences agree that they contribute significantly to more business profitability.
AdWords is also integrating with Surveys.
