Match the Message and Bid to the Moment – Google Best Practices
Tuesday, 19 July 2016
In this video, we’re going to to talk about matching the message and bid to the moment. It covers three things: + Use both text and image ads in multiple sizes and formats + Use Gmail ads + Automate your bids
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AdWords Mobile: Campaign Strategy & Management
Wednesday, 10 June 2015
Targeting ads to the mobile consumer though search, display, and mobile app ads. Understanding how to create ads targeting consumers using campaign settings and bid adjustments. Expanding your mobile ads with ad extensions, including call, location, sitelink and app extensions. (slides below) View the slides here.
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New AdWords Features to Drive Sales and Installs with Video this Season
Tuesday, 17 November 2015
The AdWords team is dropping some new features as an early Christmas gift. Setting up a video campaign should be as simple as telling us what action you want consumers to take – and today we’re announcing a way to do that right at the start of the campaign creation process. Whether your end goal…
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